What is Creative Industries?

Hello, prospective Ryerson students, family and friends.

Today, we’re starting this blog with a scene I encountered many times before I started at Ryerson and still encounter to this day.

The setting is a family gathering or running into an acquaintance

Them: “So I hear you’re going to Ryerson University! Congratulations! Are you excited?”

Me: “Thank you! I’m excited to head off to the big city.”

Them: “What program are you going into again?”

*a dark cloud enters the background*

Me: “It’s called Creative Industries.”

Them: “What’s that?”

*thunderclap*

Okay, it’s not that dramatic, but this is the part of the scene where I decide between the SparkNotes version of what is Creative Industries (CI), or the full explanation.

Now I bet your question is, what is the Creative Industries program offered by the one and only Ryerson University?

Here’s the SparkNotes version of CI: it’s a mix of business and arts. Which is true, but it’s more than that.

Ryerson’s Creative Industries program is the first of its kind offered in North America, making it a unique four-year program. There are three main components to the program: a business specialization, two creative modules, and an internship. The business specialization is made up of six courses offered by the Ted Rogers School of Management and includes courses about entrepreneurship, management and marketing.

My favourite part of CI is the two modules you get to pick from 13 possibilities. All of these modules are offered through the Faculty of Communication and Design and range from Acting/Dance Studies to Storytelling in Media to Fashion. I chose The Business and Practice of News (journalism) which I started this year and next year I’ll be starting the Music Industry module.

There’s also a mandatory internship in the program, which is completed around the fourth year with a creative company. In the past, these companies have included Warner Music Canada, Cirque de Soleil and Maple Leafs Sports and Entertainment.

Now that you know what the program is, who is this program for?

This program is meant for people who wish to work behind the scenes of creative productions in management, marketing, entrepreneurship, and more. If your dream is to top the Spotify charts, this program isn’t meant for you. However, if you’re looking to manage this artist, market their single or be their publicist, you’re in the right place.

Now that you know what the program is and who it’s for, you must be wondering what it’s like.

My first impressions of the program are that it’s academically based, with options for hands-on learning depending on your modules. There’s also group work in all mandatory classes, as the program is teaching you how to work in a business environment. Content between some classes overlaps, meaning that what you’re learning in each class is relevant to your degree.

This is only my first semester in Creative Industries, but so far I am loving it and glad I chose it!

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